A new trend, originating from the US and about to win over Europe as well: Sugarfree Coffees

You are becoming more aware: healthy and sustainably produced food and drinks, less carbohydrates, less sugar, less fat. Also less alcohol?
A little bit: consumers want to enjoy themselves, but they make conscious choices. Sugarfree Coffees is one such product that meets that need.
Due to the low calorific value it is in America incredibly popular, in Europe it is on the rise, because:
no carbs!